Privacy Policy

This Privacy Policy explains what personal data Hlla AI collects, how we use and share it, and the choices you have. It applies to the website at hlla.ai and the Hlla AI iOS and Android apps (together, the "Service").

1. Who We Are and Scope

The Service is operated by Mohammad Dabash for Electronic Marketing, Amman, the Hashemite Kingdom of Jordan ("we", "us"). Mohammad Dabash for Electronic Marketing is the party responsible for the personal data described in this Policy, which is governed by the laws of the Hashemite Kingdom of Jordan. For anything privacy-related, contact us at support@7le.ai.

2. Data We Collect

• Account data. Your email address, whether you sign in with an emailed one-time code or through Sign in with Apple or Google.
• Conversations and attachments. The messages you send, the assistant's replies, and the files and photos you attach — including content in Projects (shared files and custom instructions) and your Library.
• Voice. When you use voice calls or dictation, your audio is processed to produce a transcription or a spoken reply. We do not retain the raw audio recordings after processing; only the resulting text is stored as part of the conversation.
• Memory. To personalize replies, the Service extracts facts about you from your messages and stores them as memories. Section 7 describes the controls you have over memory.
• Imported data. If you use Import Data, conversation histories from official ChatGPT, Claude, or Gemini export files are parsed on your device and stored like your normal conversations. Memories are generated from imported chats only if you choose that option.
• Usage and telemetry. Usage counters and, for each answer, cost and latency measurements. We use these to run the points system and keep the Service healthy.
• Billing status. Your plan and subscription status. Payments are processed by PayTabs, our payment service provider; your card details never touch our servers.
• Issue reports. Reports you submit from settings or by shaking your device, together with a snapshot of your account email so we can follow up.
• Cookies. Essential authentication and session cookies only. We use no advertising or tracking cookies.

Temporary Chat conversations are not saved and never touch memory.

3. How We Use Your Data

• To provide answers: chat with third-party AI models, web search with cited sources, image generation, Deep Research reports, voice calls and dictation, and processing of your attachments.
• To personalize replies through Memory, subject to the controls in section 7.
• To operate and enforce plan limits, including the daily points allowance.
• To send transactional email, such as sign-in codes and service or billing notices.
• To debug problems and improve the Service, using telemetry and the issue reports you submit.

We do not use your conversations or content to train AI models. We do not sell personal data, and the Service shows no third-party advertising.

4. Sharing and Processors

We share data only with the service providers needed to run the Service:

• AI model providers — OpenAI, Anthropic, Google, DeepSeek, Groq, Moonshot AI, Alibaba Cloud, and DeepInfra. The conversation content needed to answer (text, attachments, and audio for transcription) is sent to the provider serving that reply, depending on the model you choose or automatic routing. We do not send your name or email address to AI providers.
• Cohere — embeddings and reranking for search and retrieval.
• Serper and Firecrawl — web search and web page extraction.
• Supabase — database, authentication, and file storage.
• Vercel — hosting (EU, Frankfurt region).
• Cloudflare — DNS.
• Resend — transactional email.
• Apple Push Notification service (APNs) — iOS push notifications.
• PayTabs — payment processing. Card details go directly to PayTabs and never reach our servers.

5. International Transfers

Our providers process data in the United States and the European Union. Some models — DeepSeek, Kimi (Moonshot AI), and Qwen (Alibaba Cloud) — are operated by companies whose infrastructure may be located in other jurisdictions, including China. If you choose one of those models, the conversation content needed to answer is sent to that provider and processed there.

6. Retention

• We keep your data while your account is active.
• For uploaded documents, the file bytes are deleted after roughly 30 days, while the extracted text remains available for search and retrieval. Uploaded images are kept.
• Raw voice audio is not retained after processing.
• If you request account deletion (section 7), we complete it within 30 days: conversations, files, memories, and projects are erased. Invoices and billing records are retained as required by law.
• We may keep aggregated statistics that no longer identify you.

7. Your Rights and Controls

• Memory controls. View, edit, or delete individual memories, or disable memory entirely, from within the app.
• Temporary Chat. Use it when you want a conversation that is not saved and never touches memory.
• Conversation deletion. Delete individual conversations from the app at any time.
• Copies of your conversations. You can copy conversations from the app; for data access requests, email us.
• Access, correction, deletion, and objection. To exercise these rights, email support@7le.ai.
• Account deletion. You can permanently delete your account from the app (Settings → Data controls → Delete account) — immediate and irreversible, and the email cannot register again — or email support@7le.ai from your account email, in which case deletion is completed within 30 days, as described in section 6.

8. Children

The minimum age to use the Service is 13. Paid subscriptions require being at least 18 or having a guardian's consent. If you believe a child under 13 is using the Service, contact us at support@7le.ai.

9. Security

We protect your data with encryption in transit, access controls, and private storage for uploaded files. No online service can guarantee absolute security, but we work to protect your data with measures appropriate to the risk.

10. Changes to This Policy

We may update this Policy from time to time. For material changes, we will give reasonable notice by email or in the app before they take effect. The date at the top shows when this Policy was last revised.

11. Contact

Mohammad Dabash for Electronic Marketing, Amman, the Hashemite Kingdom of Jordan. Email: support@7le.ai.